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Power Sales Writing

電子書

Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.

With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:

  • Lists of power words and phrases
  • Editing and revision techniques
  • Tips on how to break bad news and achieve desired outcomes
  • Advice on translating sales skills into copy
  • Techniques for getting prospects to act by articulating their needs

  • 展開內容描述文字
    發行者: McGraw Hill LLC

    OverDrive 閱讀器

    • 國際標準書號: 9780071435888
    • 發行日期: 2003年12月18日

    PDF 電子書

    • 國際標準書號: 9780071435888
    • 檔案大小: 736 KB
    • 發行日期: 2003年12月18日

    格式

    OverDrive 閱讀器
    PDF 電子書

    語言

    英語

    Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.

    With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:

  • Lists of power words and phrases
  • Editing and revision techniques
  • Tips on how to break bad news and achieve desired outcomes
  • Advice on translating sales skills into copy
  • Techniques for getting prospects to act by articulating their needs

  • 展開內容描述文字