Stan Shih is Chairman, CEO, and co-founder of The Acer Group. Shih is recognized around the globe for his achievements in brand-business building, and for his unique models of management. He has led Acer to become the worldwide top-10 PC company. Shih's most cited business models include his Smiling Curve for the high-tech industry; the Client-Server Organizational Structure; and more recently the Internet Organization.
This book was written for both Asian and non-Asian executives and academics, with openly sharing the successes and failures of Acer. The contents were initially taught in a Masterclass for Executive MBA students in National Chaotung University at Taiwan in Year 2000.
Internet Organization is a strategical organization structure for the companies in a knowledge-based economy. Shih also illustrates Acer’s brand triangle diagram as well as high-touch vision in the book.
